KidzGround was developed with the objective to provide Egypt’s middle-income segment with differentiated play-based learning development services in both English and French. Its curriculum follows the latest in Early Years Theories and Child Development Approaches to create a rich, age-appropriate, play-based program that promotes the development of the whole child. KidzGround creates stimulating learning environments designed to evoke children’s natural creativity and curiosity, with both indoor and outdoor spaces that are both safe and engaging.

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STEAMulation is the ultimate family destination targeting the upper-middle class segment with the latest in 21st-century learnings. The STEAM-inspired Edutainment Center offers preschoolers in the range of 3 months to 4-years with STEAM & inquiry-based curriculum, 4-16 year-olds with enrichment programs, including robotics, coding, performance arts, visual arts, and creative writing, and programs for parents, including sleep therapy, nutrition, yoga, and parenting, among others.

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2023 saw CIRA launch an additional nursery brand, Discovery Campus, an inquiry-basedlearning preschool aiming to give children the opportunity to discover &experiment, with the opening of its first branch in Sherouq. Discovery Campuswas developed with an eye to target the middle-income segment, an income groupbetween that of Kidzground and Steamulation Hub.

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